— 28-30 October 2025
AILPA FAIR / KOLKATA / CURATOR FOR LAYOUT, BOOTHS & DESIGN:
Invited by ILPA as curator for the fair in general — concept for layout, booth design, materials, lounges and decoration all in my hands! Enjoyed being part of this opportunity to help establish Kolkata as a sourcing hub for leather goods. Thanks ILPA!
—13-17 October 2025
IHGF DELHI FAIR / GREATER NOIDA / SPEAKER AT "FROM MAKER TO MARKET" SESSION:
Invited by EPCH as panelist during the 60th IHGF Delhi Fair (13-17 October 2025) at India Expo Centre & Mart, Greater Noida. Spoke on the “From Maker to Market” panel on decoding brand narrative, visual merchandising and retailing. A very interesting session with great people – enjoyed the participation and thankful to EPCH for the invite!
April 2025
The Art of Attraction — Visual Merchandising Workshop, EPCH Delhi
In April 2025, Gunnar Hoffrichter conducted “The Art of Attraction”, a visual merchandising workshop hosted by EPCH (Export Promotion Council for Handicrafts) in New Delhi.
The session brought together exporters, designers and display teams to explore how thoughtful presentation transforms a product into a story. Participants worked hands-on with colour, composition, lighting and spatial rhythm — learning how a well-considered display guides the buyer’s eye and holds their attention at a crowded international fair.
2023 – 2025
Recent Work
A cross-section of recent projects: exhibition stands, product staging, showroom displays and on-site styling carried out with manufacturers and export houses in India and abroad.
The work ranges from full stand concepts for international fairs to smaller interventions — restyling an existing display, rebuilding a product story for a catalogue shoot, or training a client’s own team to maintain a look once the fair opens.
February 2020 – March 2022
Through the Pandemic — Ambiente 2020 to Delhi 2022
Ambiente Frankfurt in February 2020 was the last international fair before the world closed. Within weeks, the trade show calendar had emptied and the handicraft export industry — built entirely on face-to-face meetings, samples in hand and showrooms full of buyers — was left without its single most important channel.
The two years that followed were spent rethinking how products could be presented when nobody could travel: stronger photography, clearer catalogues, and digital presentations that had to carry the weight a physical stand once did.
The return to the Delhi fair in March 2022 marked the end of that pause — and a visibly changed approach to how exhibitors present themselves.
Selected work — Ambiente Frankfurt · Jinhan Fair, Canton · EPCH Delhi
Visual Merchandising at International Trade Fairs
A selection of stand and display work developed for international trade fairs across Europe and Asia.
Every fair carries the same challenge: a buyer walking past a thousand stands in a single day will give any one of them a few seconds. The work shown here is built around that reality — clear focal points, disciplined use of colour, controlled lighting, and a layout that pulls the visitor in rather than putting a table between them and the product.
From Ambiente in Frankfurt to the Jinhan Fair in Canton and EPCH’s shows in Delhi, the approach adapts to the audience while the principle stays constant: presentation is the first argument a product makes.
2019
On Location: Glass Factory Photoshoot, China
In 2019, Gunnar Hoffrichter travelled to China for a product photoshoot set inside a working glass factory — capturing handcrafted glassware in the very place it was born.
Shooting on location meant working with the factory’s own light, heat and rhythm: molten glass, worn wooden moulds, and the hands of craftsmen who have shaped the same forms for decades. Rather than isolating the products in a studio, the images place them in their true context, letting the material and the making become part of the story.
The result is a series that sells not only the object, but the craft behind it.
— June 2015
Market research / Copenhagen / "Illums Bolighus"
On a business trip to Denmark, I visited “Illums Bolighus” in Copenhagen – and I was thrilled! A department store steeped in tradition and “Danish design at its best.” One of the group’s eight stores in Scandinavia, it offers everything related to home and living, with a focus on Danish but also international brands and designers. Plenty of inspiration, classics, and trends, and definitely worth a visit!
— March 2015
"Holi" festival / India
Refers to the Indian Spring Festival, primarily known as the “Festival of Colors.” It takes place on the first full moon in March and is celebrated exuberantly over several days. Good triumphs over evil, spring conquers winter, reconciliation takes place, and above all, everyone celebrates with each other! It’s worth seeing!
— March 2015
"Holi" festival / India
Refers to the Indian Spring Festival, primarily known as the “Festival of Colors.” It takes place on the first full moon in March and is celebrated exuberantly over several days. Good triumphs over evil, spring conquers winter, reconciliation takes place, and above all, everyone celebrates with each other! It’s worth seeing!
